Case Studies

Law Firm Mergers

In an era when law firm mergers are so commonplace, even ground-breaking combinations are seen as ho-hum events. Firms further minimize impact by only engaging the marketplace during the pre-announcement and announcement phases – focusing on the event itself rather than its value to clients.
 
That value must be articulated during a protracted post-merger rollout when partners publicly address substantive issues of vital interest to buyers…when practice area leaders speak directly to their clients about specific problems affecting their industries…when joint public appearances by firm leaders from both sides provide visible evidence that the newly constituted firm is functioning seamlessly and harmoniously.
 
Every example of effective merger marketing shows that – as a result of assiduous effort before, during, and after a merger – the firm’s own clients become its best messengers throughout the marketplace. Anything less and it’s just an expensive name change.