Case Studies
Data Loss & Theft
Consumers battered by endless security breaches have little sympathy for companies that do not protect their personal data. When a key employee at one credit-approval organization stole thousands of names, the company faced inestimable reputation damage.
The company immediately called a press conference to disclose all relevant facts – and, in so doing, cast itself as the victim of criminal activity. That, combined with the assurance of concrete next steps, forged an alliance with its public that will endure beyond the present crisis, even as company stock went up immediately following the disclosure.
The company immediately called a press conference to disclose all relevant facts – and, in so doing, cast itself as the victim of criminal activity. That, combined with the assurance of concrete next steps, forged an alliance with its public that will endure beyond the present crisis, even as company stock went up immediately following the disclosure.