Global Oil Company

An international energy company faced a substantial need to improve its corporate reputation and image in the United States.  In addition to being assailed as "Big Oil" - and at a time of particularly high gasoline prices - it was dealing wtih a myriad of other issues and political controversies.  The company had a very good story to tell about its operations, people, and dedicated community programs, but the barrage of negative stories in the traditional and online media created an environment where everything positive was drowned out. To meet this challenge we executed a comprehensive reputation management program that includes a rich variety of community and philanthropic events and aligned it with the company's robust digital and social media interaction and paid advertising.  This ongoing initiative continues to cut through the negative media coverage and populate the media with positive messages and themes.  Today, the narrative has shifted dramatically, empowering the company to further enhance its corporate reputation and continually attract new business.