A global government services provider found itself on the wrong end of a Pentagon decision to re-bid one of its most valuable contracts by inviting only a few pre-selected contractors to compete in a closed process. The company quickly protested to the GAO while an aggressive communications campaign highlighted the value provided by the contractor as well as the critical need to ensure an open and fair process. Through efforts on Capitol Hill, media outreach, blogger engagement, and third- party advocacy, the company took control of the narrative. Rising public pressure led lawmakers to start questioning the apparent favoritism as risk-averse Pentagon insiders were made to feel consistent, yet respectful, pressure to change course voluntarily in lieu of Congressional or White House inquiries. The GAO found in favor of the contractor and directed the Pentagon to conduct a more transparent process inclusive of all qualified bidders. The benefits were immediately tangible as the company’s stock price rose by 49% during the first quarter after this campaign.
This week on Forbes.com, Richard Levick outlines the ways in which environmental activists are leveraging digital and social media to influence congressional debate ...
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Richard Levick looks at recent events that have roiled the surveillance technology industry and what companies can do to maintain reputational strength.