Making Your Point: Communicating Effectively with Audiences of One to One Million

By David Bartlett

We all communicate constantly, talking on the phone, writing memos, meeting with friends and colleagues, making presentations, sometimes even giving speeches or being interviewed by the media. Effective communication is a critical part of our personal a professional lives, but most of us seldom take the time to examine carefully just how we communicate and how we might do it better. We often neglect simple communications tools and techniques that are readily available and easy to use.

Volumes have been written about how to give speeches, how to be interviewed by the media, how to persuade someone to buy a product or take a particular action. Making Your Point begins by examining the more fundamental strategic considerations on which all effective communication is based. It looks at the role of “emotional intelligence” in successful communication and explains why the facts alone are never enough to persuade.