http://www.levick.com/blog/2008/04/18/the-sweet-smell-of-online-success-part-ii/ What to Do When You're in the Headlines. Thu, 24 Jul 2008 14:24:04 +0000 http://wordpress.org/?v=2.5.1 http://www.levick.com/blog/2008/04/18/the-sweet-smell-of-online-success-part-ii/#comment-3484 M. Austin James Thu, 01 May 2008 06:32:47 +0000 http://www.levick.com/blog/2008/04/18/the-sweet-smell-of-online-success-part-ii/#comment-3484 You do pose a very interesting topic here. As a graduate student, the complex problems presented by the changing landscape present an enticing challenge. Strategic communication and a company's ability to place themselves on the level of the consumer will be critical to success. It is easy to assume a great product and excellent customer service will be rewarded in the blogosphere, but the world is not that perfect. It will be interesting to track this growing trend. You do pose a very interesting topic here. As a graduate student, the complex problems presented by the changing landscape present an enticing challenge. Strategic communication and a company’s ability to place themselves on the level of the consumer will be critical to success. It is easy to assume a great product and excellent customer service will be rewarded in the blogosphere, but the world is not that perfect. It will be interesting to track this growing trend.

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