Viral Video Grows Up?
Though online video may be best known for dancing cats, Obama Girl and the kid who sings the Numa Numa song, people would be remiss to think that the Video web is a place only for teenagers–there are valuable nuggets out there for professional audiences, too, and more and more every day. No more is this apparent than in the case of a video collection that has been making the rounds through the legal profession–LawProse.org’s raw, unedited footage of candid interviews conducted with eight of the nine current Supreme Court justices, where they talk honestly about things like typos, lengthy briefs and made-up words.
The videos are so interesting because there aren’t any snazzy graphics or slick transitions between scenes. There are no slow-motion flashbacks or fast-paced action sequences. In short, they are relatively unedited.
They plainly feature eight individuals speaking openly and sometimes humorously about the subject that they’re most passionate about: the law. The fact that they sit on the bench in the highest court in the land makes the video even more extraordinary–and appellate law attorneys are wisely taking note.
Online video is quickly moving beyond the realm of stupid pet tricks. Smart companies and organizations are beginning to understand that while posting on YouTube and circulating viral videos by email are a great ways to gain exposure for funny commercials and other off-beat marketing campaigns–they are also ways to truly communicate with your customers or those you wish to influence. After all, if it’s good enough for one of the most prestigious institutions in the land, shouldn’t it be good enough for your business?
