Stop the Presses

If you’ve read the Stop the Presses blog for any amount of time–and we hope you have–you know that we’re not likely to use this space to toot our own proverbial horn. That’s why I hope you’ll forgive us a moment of self-indulgence to tell you about something exciting that recently happened here at Levick: the second edition of our book, Stop the Presses: The Crisis & Litigation PR Desk Reference, was just released.

Stop the Presses was authored by myself and my colleague (and Levick Strategic Communications’ Senior Vice President) Larry Smith, and features an introduction by marketing legend Jack Trout. The book draws on the experiences we’ve had in our own firm, but also brings together interviews, case studies and checklists to be (we hope) a practical, hands-on guide to navigating a crisis situation.

Why a second edition?  Well, because lots of things have evolved, even in such a short amount of time. The first edition, published in 2004, didn’t contain phrases like ‘search engine optimization’ or ‘blogosphere’. Our new edition pinpoints ways in which businesses can (and should) interact in the realm of new media, in addition to taking a closer look at how companies should prepare for stepped-up regulatory activity.

The book is currently available here at Amazon–and several short excerpts are available here. We also have a few review copies available if you’d be interested in reading the book and posting a review on your own site–leave a comment to this post if you’re keen on reviewing the book and we’ll follow up with you via email.

Thanks for giving me a moment to tell you about Stop the Presses. I hope you’ll find the book to be a welcome addition to your public relations/communications/crisis management bookshelf.

And now we return you to your regularly scheduled programming.