Reputation Management: Pro Publica is On the Horizon
Paul Steiger, former Wall Street Journal managing editor, did a brilliant job of chronicling the recent history of print media, capturing what’s happened and what’s going to happen with this medium. At the end of his article, he announced his move to Pro Publica, a nonprofit organization “dedicated to reporting on abuses of power by anyone with power: government, business, unions, universities, school systems, doctors, hospitals, lawyers, courts, nonprofits, media.”
I predict Pro Publica will be one of the most important and aggressive investigative journalism efforts in years. With $10 million pledged in yearly funding, and soon, 24 investigative journalists, this organization will provide a valuable public service that few newspapers and hardly any broadcast outlets can still afford — original investigative journalism. Keep your eye on Pro Publica — it represents a tipping point in the shift from traditional media to “new media” — and make sure that your company or country is not within its journalistic crosshairs.
