Update 2: Whole Foods Reads a Chapter out of the Crisis Playbook
According to the latest reports, Whole Foods has hired special outside counsel and is conducting an internal investigation into CEO John Mackey’s online actions. Mackey has now apologized. It reads like a chapter right out of the crisis communications playbook.
For some shareholders and other key audiences, however, the outstanding question is whether this action comes too late in the game. Only time will tell.
