Forbes: Into the Breach: Protecting the Brand When Data Loss Is the New Normal
Richard Levick examines 2011’s “Year of the Breach” and outlines how companies must communicate in data loss situations.
Drive the Narrative™
"A lie can make it half way around the world before the truth has time to put its boots on."
-Mark Twain
Levick Strategic Communications represents companies and countries facing the highest-stakes communications challenges.
In a world where 80 percent of what people hear about your company is determined by others, the plaintiff's bar controls the story, the bloggers dictate the editorial calendar, and the regulators define the agenda.
Bloomberg: Spirit Flouts Unwritten Washington Rule by Badmouthing Regulator
David Bartlett comments on Spirit Airlines’ decision to criticize new regulations that require carriers to market their fares with greater transparency.
[read more]Bulletproof Blog: Anticipating Stricter Food Safety Rules, Retailers are Moving Quickly on Recalls
Gene Grabowski examines how the expected promulgation of tougher food safety rules is altering retailers’ recall strategies.
[read more]Fast Company: 4 Strategic Requirements For Corporate Tweeting
Richard Levick outlines four ways that companies need to think differently when communicating via Twitter.
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